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Why Auctions Work.

For sellers and buyers, auctions offer greater transparency throughout the process than almost any other selling method.
Those selling using the Auction method get to enjoy a high profile marketing campaign resulting in:
- Property may sell before, during and after the auction
- You find your buyer quickly because auctions create a sense of urgency
- Sellers get to see exactly what people are prepared to pay, not how little they are prepared to pay
- The selling period is finite
- Sellers know they have unconditional cash buyers
- You know purchasers are genuine
- Unlike the private treaty/fixed price process, auctions avoid having to put an arbitrary figure on a home which may deter potential buyers

Buyers also benefit from the auction process.
- Buyers know the vendor, who has already invested in a marketing campaign, is committed to selling
- Buyers can see the other bidders and know what they are up against
- There is a realistic timeframe in which to organize finance, inspections and other related matters
- When standing with other bidders, it verifies you are paying market value
- You are an integral part of the whole process and get to see the process in a fully transparent manner so you can make your own decisions on how to proceed each step of the way.

Why should I Auction my Property?

What if it doesn't Sell?

Don't be afraid of Auctions

With sellers increasingly turning to auction marketing it's important buyers ensure they are comfortable with auctions too.

Buying at auction can be quite advantageous. Here are some of the reasons why:

  • Owners who sell by auction tend to be amongst the most serious and motivated in the marketplace and are more likely to meet the market on auction day.
  • The more desirable the property, the more likely it will be sold by auction.
  • Buying via auction means you have a limited amount of identified competition and a set date on which you know you will have an outcome.  All you compete with at auction are those who are willing and able to buy on a cash unconditional basis on the day. Conversely via other methods interested parties are competing not just on price but also on any number of conditions and the negotiation process can drag on.
  • The auction process is open and transparent.  Auctioneers will clearly identify any bid made on behalf of a vendor and will not bid near the reserve figure. Plus you are able to see what other buyers are prepared to pay.
So, if you’re a buyer, don’t feel afraid, just seek help from a competent sales consultant who can assist you with your auction strategy and support you on auction day and you should instead feel confident about bidding and buying this way!

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